Double Star, Huili and Feiyue, the three time-honored brands of domestic sports brands, were very popular from the 1960s to the 1990s. They can be described as "one-third of the world", and you are "aristocrat" wearing them.
In the 1990s, the League A kicked off an upsurge of football. Primary and middle school students almost had a pair of sneakers with rubber studs produced by double stars. This is also the childhood memory of many born in the 80s and 90s. To
Someone said: "Shuangxing has produced many sneakers with the development of time, and it has become a clue to my childhood memories."
Then with the rapid development of the national economy, the consumption concept of the Chinese people began to change, the most direct manifestation is the pursuit of a higher external image, a new generation of national sports brands-Anta, Xtep, Li Ning or NIKE, adidas and other foreign brands It has become a new choice for many people.
It has to be said that today with the continuous rise of the national tide, Huili and Feiyue have broken away from the tradition in the past few years and returned to the market with a new generation of sports shoes——
Unlike Huili and Feiyue, which is deeply cultivated in the footwear industry, the Double Star, which has a history of nearly a hundred years and is also the earliest national footwear company in my country, has taken a different path. To
In 2016, Double Star Footwear established the strategy of "revitalizing Double Star footwear and clothing sports brand" and "returning to the first market for middle-aged and elderly people in China". Footwear and clothing involved professional, training, sports, leisure, middle-aged, children, sports equipment accessories More than 10 categories and more than 30 series have formed a more complete industrial chain. To
But in any case, in the hearts of many people, the memory of Double Planet Shoes is beautiful and cannot be replaced. It carries our childhood and youth memories, and is also our "good friend" on the road of growth. Take us to the world!
但是无论如何，在许多人的心中，Double Planet Shoes的记忆是美好的，无法替代。它承载着我们童年和青年的记忆，也是我们成长道路上的“好朋友”。带我们走向世界！
*The picture comes from the Internet